The 50CAN network has been building and running advocacy campaigns in communities across the country for years. But after searching far and wide, we’ve never found a book that we could give to advocates that would teach them what they need to know. So, we decided to create our own.

Publish date: November 2017 Number of pages: 109

For the first time, we are bringing together all of our knowledge – with beautiful design – in one place that advocates can take with them on their journey. Over the past six months and after hundreds of meetings, we’ve created this book as a labor of love. Now we need your help to get it into the hands of hundreds of advocates all over the country.

This book is for anyone who is looking for a proven way to build an advocacy campaign, from novices to veterans. The approach is grounded in learning by doing, guiding you through the steps you need to create your own advocacy campaign. It also includes lots of blank spaces, templates and tools so that you can practice in real-time and come back to your ideas.

How to buy the 50CAN Guide to Building Advocacy Campaigns

Now that we’ve written the book, we need your help getting it out into the world. Please consider making a contribution to our Kickstarter campaign to bring this book to advocates across the country.

In the new year, we’ll also debut the 50CAN Guide to Building Advocacy Campaigns for sale on Amazon. Want to purchase the Guidebook in bulk or use the Guidebook for a training? Contact Kathryn Duval for pricing and information.

Donate to our Kickstarter →

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Tools & Templates

In the spirit of #OpenAdvocacy, we want to share the templates we use for building our own campaigns with the hope that they can help you build your own. Download these PDF resources to help bring your advocacy ideas to life:

listening tour questionnaire

change lens checklist

strategy checklist

top tactics checklist

storytelling template

landscape analysis

negotiation worksheet

campaign plan