Each cohort consists of eight to 12 incredible people (“fellows”) who dedicate a year to building or enhancing a communications, community or policy platform; developing an audience; and honing their voice to accelerate the national conversation about our country’s schools. Fellows will participate in a variety of media opportunities, from television and podcasts to authoring op-eds; as such, those selected for the fellowship should be comfortable being visible and vocal in the public arena, debating the future of America’s schools.
By becoming part of a learning community of current and former fellows, participants gain knowledge and skills across four domains:
- Groundbreaking communications,
- The past and future of education policy,
- Navigating and understanding contemporary political trends and
- Knowledge of the strategies used by education advocates and advocacy groups.
Given the diversity of students in American schools, the National Voices fellows come from a diverse set of backgrounds and experiences, reflecting urban, rural and suburban communities, as well as from both historically privileged and marginalized communities. Fellows are committed to the belief that the only path forward toward improving our education system is one that relies on the ideas and participation of both political parties working together strategically in a coalition that prioritizes student and family needs and education policy change above political differences.
With access to a suite of resources, connections to mentors across the education reform community, advanced communications training and policy support and an ongoing alumni program, fellows will be well-positioned to steadily grow their voice and audience as they steer a national conversation that places students, their families and educational excellence at the center.
The Fellow Experience
While previous cohorts engaged in three in-person seminars, due to the Covid-19 pandemic the 2022 fellowship will consist of both virtual engagements and one to three in-person gatherings, with decisions to be made based on public health conditions. In both cases, fellows participate in these meetings to learn the latest policy trends and issues in education and to support skill development and media reach. In addition, each fellow has an individual monthly check-in for coaching and development tailored to their unique strengths.
Throughout the fellowship, Fellows will:
- Connect and learn
- Complete a variety of readings to build uniform, foundational knowledge on the history, current state and future of American education
- Attend virtual meetings featuring some of the education sector’s most prolific and well-known communicators, policymakers, journalists and influencers
- Collaborate with other fellows to discuss political headwinds, surface areas for assistance and synergy and hold each other accountable on personal projects and growth
Build A Platform
- Use 50CAN’s robust suite of tools—alongside mentorship from sector leaders—to build online and offline audiences
- Deepen skills through specialized training in one particular media lane (social, visual, print, etc.) based on personal strengths, interests and an analysis of the area of highest potential impact (E.g. advanced media training for fellows who are well positioned for television)
- Leverage 50CAN and partner networks to cultivate fellow relationships with journalists, editors and producers, increasing access to online, print and on-air appearances
- Execute deliberate communications campaigns to grow their influence as an education expert within their city/region and at the national level
Change the Conversation
- Craft or achieve at least five influential communication outputs that shift the education conversation, including on-air media appearances, op-eds and columns, in-person speaking events and quotes in mainstream media articles
- Weigh in daily on social media regarding education news, policy changes and political events
- Be increasingly seen as an essential voice in the conversation about America’s schools, measured by a predetermined increase in followers and reach
- Cultivate a new disposition around education policy change that respects the current politics as well as the bipartisan spirit and pragmatic deal-making that created the current education reform movement
Fellows will develop their skills and knowledge across four domains. Here is an early sample of topics that will be covered through sessions and mentorship:
- Baseline skill development on effective communications
- Understanding what makes a strong and interesting narrative that will appeal to reporters, producers and community groups
- Developing a selective approach to media and issue engagement
- Gaining the necessary proficiencies for on-camera work
- Honing and improving influential writing; including the crafting of strong op-eds
- Building an online brand
- Social media tactics
- Discovering how journalists and editors craft and select stories
- Disrupting the opposition’s “noise machine” — the process by which unfavorable articles or research cross the barrier from opposing activist blogs and social media into mainstream news
Education Policy – Past and Future
- An understanding of the fundamentals of American education policy
- From No Child Left Behind to Every Student Succeeds: past and future lessons
- Assessments, accountability and performance
- Pluralism, choice and competition
- Community and diversity
- Emerging trends
- Analysis of historical and current policy implementations, both successful and failed, the best and worst policy examples and how to refute or support them
- Understanding the emerging policy levers and vocabulary necessary to create the foundations of the next iteration of reform
- Understanding Covid-19’s effect on schools, including polling of parent views and emerging policy frameworks
Navigating Contemporary Political Trends
- Influencing the political conversation across traditional divides
- Education in the era of Covid-19 and a changing political landscape
- Electoral and issue trends at the state and national levels
- The 50CAN Advocacy Framework
- Baseline skills needed for local education advocacy
- Case studies of successful and failed advocacy campaigns across a variety of states
- Launching influence campaigns on behalf of allies
- Supporting local advocates with communications to bring their issues to the forefront
Fellow Compensation and Expectations
In addition to a network of support and innumerable professional development opportunities, fellows will receive a stipend for their participation in the program.
The stipend payments are contingent on Fellows meeting all of the program expectations, including:
- Full attendance and participation in online programming, including completion of all pre-work;
- Meeting goals, including, but not limited to, at least five public speaking engagements, published op-eds or commentary pieces, media appearances or the influencing of news content (either by going on-the-record or providing background);
- Operating within the spirit of the National Voices Fellowship and 50CAN’s core values and mission.
For any additional questions you have about the fellowship, please contact Ned Stanley at firstname.lastname@example.org
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