Organizational Goals

Run advocacy campaigns grounded in the guiding stars of the local vision guides and secure at least 1 significant education reform policy victory in each city and state.
Launch an advocacy dashboard with real-time data from suite of tools to help local leaders grow supporters, increase engagement and take actions in the campaigns.
Develop and implement a system for capturing bigger, long-term policy goals and tracking progress towards long-term wins.
Develop a plan for building a list of families using choice schools and pilot in at least two states.

Launch one new city campaigns in a new geography by recruiting a great new leader, securing local funding, creating a vision guide and mobilizing supporters to take action.
Recruit and train at least 150 new advocates through national and local advocacy training programs.
Publicly launch the Expedition 50CAN tools platform, ensure all staff are regularly using the platform and secure at least one paying external partner.

Ensure that all campaigns and projects—no matter their size—are run in the black with clear operating agreements, regular financial updates and a clear explanation of the value of the services provided to the project leaders, campaign leaders and local advisory boards.
Formalize a “multiple-touchpoint” system to manage funder relationships where national leadership meet with the top 5 donors in each state, city or project at least once a year.
Raise at least $8.0 million against planned baseline expenditures of $7.6 million, increasing cash reserve by at least $4o0,000.
Build up our organizational reserve over the next three years to at least four months of operating expenses at the lowest point in the year—building from $1.0 million in December 2018, to $1.4 million by December 2019, to $2.0 million by December 2020, and $2.7 million by December 2021.

Strengthen the culture of the organization by developing and implementing efforts to make 50CAN a place where staff feel aligned with our core values, a sense of belonging to a team, and supported by their managers and co-workers as demonstrated by scores of 80% or higher on each of the organizational climate questions on the staff survey.
Develop a new case for support and marketing materials that translate 50CAN’s work to a broader audience and train 100% of all staff and leadership on speaking about 50CAN.
Grow the national board by at least 4 members, with at least 2 of the four being high net worth individuals, and create individualized development support plans with each board member.
Activate local advisory boards in fundraising efforts to result in at least 80% give or get from local advisory board members.

Develop and implement an external marketing and communications plan for the movement.
Provide mid-plan update on strategic plan and any mid-course adjustments.
Produce a study on the effectiveness of 50CAN’s campaigns in our first 8 years and lessons learned.