Here’s what we hope to accomplish together in 2019:
GOAL 1: Go deeper for bigger wins.
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Run advocacy campaigns grounded in the guiding stars of the local vision guides and secure at least 1 significant education reform policy victory in each city and state.
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Launch an advocacy dashboard with real-time data from suite of tools to help local leaders grow supporters, increase engagement and take actions in the campaigns.
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Develop and implement a system for capturing bigger, long-term policy goals and tracking progress towards long-term wins.
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Develop a plan for building a list of families using choice schools and pilot in at least two states.
GOAL 2: Go wider by seeding, spreading and scaling a diverse network of advocacy campaigns.
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Launch one new city campaigns in a new geography by recruiting a great new leader, securing local funding, creating a vision guide and mobilizing supporters to take action.
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Recruit and train at least 150 new advocates through national and local advocacy training programs.
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Publicly launch the Expedition 50CAN tools platform, ensure all staff are regularly using the platform and secure at least one paying external partner.
GOAL 3: Build a more efficient, flexible and sustainable model.
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Ensure that all campaigns and projects—no matter their size—are run in the black with clear operating agreements, regular financial updates and a clear explanation of the value of the services provided to the project leaders, campaign leaders and local advisory boards.
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Formalize a “multiple-touchpoint” system to manage funder relationships where national leadership meet with the top 5 donors in each state, city or project at least once a year.
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Raise at least $8.0 million against planned baseline expenditures of $7.6 million, increasing cash reserve by at least $4o0,000.
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Build up our organizational reserve over the next three years to at least four months of operating expenses at the lowest point in the year—building from $1.0 million in December 2018, to $1.4 million by December 2019, to $2.0 million by December 2020, and $2.7 million by December 2021.
GOAL 4: Develop the leadership to achieve our goals.
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Strengthen the culture of the organization by developing and implementing efforts to make 50CAN a place where staff feel aligned with our core values, a sense of belonging to a team, and supported by their managers and co-workers as demonstrated by scores of 80% or higher on each of the organizational climate questions on the staff survey.
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Develop a new case for support and marketing materials that translate 50CAN’s work to a broader audience and train 100% of all staff and leadership on speaking about 50CAN.
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Grow the national board by at least 4 members, with at least 2 of the four being high net worth individuals, and create individualized development support plans with each board member.
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Activate local advisory boards in fundraising efforts to result in at least 80% give or get from local advisory board members.
GOAL 5: Communicate a compelling vision for the future of education reform.
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Develop and implement an external marketing and communications plan for the movement.
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Provide mid-plan update on strategic plan and any mid-course adjustments.
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Produce a study on the effectiveness of 50CAN’s campaigns in our first 8 years and lessons learned.